Mission Statement

Whilst I understand that many people think the mind is complex, the way I see it is simple and that is how I intend teaching it to others, with a completely new, refreshing and easy to understand approach.  My mission is to provide information that is unavailable anywhere else, and to get people really thinking; to dispel all the old, outdated programmed beliefs and misperceptions about the mind and behaviour, and to offer a refreshing, inspirational College where no-one needs prior qualifications or experience and where they can relax and explore fascinating phenomena.  My aim is to bring people back into studying, simply because they are curious about really captivating subjects, or just want to blow the cobwebs away and expand their understanding. Whilst I am professionally and academically qualified to offer accredited courses, and many students do go on to further education or gain employment as I direct result of attending my events, I recognise also that people do not always want to be assessed – it takes the fun out of studying. Nor do busy people want homework, and so I dispense with all that.  At Hebe College, it’s me, the students, and a whole lot of laughter!

Often I tell people three things; that what they might think is weird to them about the mind is normal in my world, that because of my unusual perception I’m the only person who is going to put things to them in the way that I do, and that I have done and continue to do my own homework.  For whatever reason, I’m able to see straight through to the basics of any situation,  to read the subtext through the conscious noise, and be able to give answers to the question why? 

My job is to translate that which has, in my view, been unnecessarily complicated in text about the mind, that often leaves most people confused or concerned that they alone do not understand or have a psychological issue that is abnormal and incurable.  I don’t believe any of that.  I believe in education, not medication.  People are more ordinary and understandable than they think and it often comes as a huge relief to them to hear that.  My role is to normalise the abnormal for others and to explain the mind for people to understand that which they cannot see.  When I physically depart this world, my intention is to leave behind material that others will find hope, peace and comfort in.

The golden apple theme for Hebe College arose several years ago whilst I was reading for a Masters Degree in Psychoanalysis.  From a thought-provoking quote, I had a profound realisation that everyone was entitled to gather knowledge (symbolically represented as apples), no matter if they were a highly intellectual master or a novice apprentice.  The name Hebe is from Greek mythology, ‘the cup-bearer to the gods’, that spontaneously arose in a conversation I had with a publishing agency who wanted to know my company name.  At that time I had just written Pandora’s Panacea and didn’t have a company.   I replied, ‘Oh no, I’m nobody really, I just wrote a book that I want to publish’.  ‘Right’, replied the operator, ‘I just need a name for the computer’.  And thus, in a nanosecond, Hebe Publishing Company was born – years before I actually developed it.

Understanding the human mind and behaviour is not only fascinating, for many, it also brings a huge sense of relief – and that is what I intend to do, to offer knowledge, understanding and a host of easy to apply practical strategies, all in order to provide people with a happy, peaceful  mind and life.  I really do wish for others to find comfort and inspiration in the work I produce because this is not just my business in life, this is my life’s business.  I’m on a mission but this is not just another company mission statement.  Everything you see here is a glimpse into a much bigger picture that exists on the holographic script within the mansions of my mind – my soul’s mission.

Carole Sawo